People first, then technology. We promote consumer actions and public policies that support sustainable food production. We are pro-technology, except when it’s used to mislead the public through deceptive production and marketing practices that endanger consumer health. We believe inclusive, diverse, and non-hierarchical interactions provide the best opportunities to create change that is authentic, responsive, and resilient.  As Neil Postman says, “Information derives its importance from the possibilities of action.”

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